While RDO Equipment Co., has 2 agronomists and 4 certified crop advisors on staff, its approach to agronomic service is rooted in maximizing ROI of equipment purchases for farm customers.

In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with founder of the Machinery Advisors Consortium, George Russell, which highlighted a few of the short-term opportunities and why the current market could also force some dealers out of their comfort zone, based on customer demand for in-season services.

Summer is typically a prime timeframe for precision salespeople to engage customers on future purchasing decisions. But with many regions dealing with delayed planting this spring, precision specialists have perhaps put off having conversations with customers about technology additions or upgrades.

Learning from early experience selling and supporting the recurring revenue program, Devin Dubois, vice president of Integrated Solutions with Western Sales, recently helped expand the dealership’s precision platform to include independent precision software support for 6 other dealer groups in the region.

Has your dealership considered an in-house department for agronomy services?

Hear three unique perspectives on how dealers are creating and capitalizing on agronomic services, along cautions for protecting customers’ data at the 4th Precision Farming Dealer Summit in Indianapolis.

In this episode of the Precision Farming Dealer podcast, we're joined by Joel Kaczynski, product specialist manager, RDO Equipment in Moorhead, Minn., to discuss the details, opportunities and obstacles they’ve encountered implementing data management and agronomic offerings as sources of recurring revenue.

This will further enhance their grower-retailer relationship by making the direct connection between growers, retailers, sales personnel, and agronomy and analytics seamless.

While we officially welcomed the new year this week, dealers began preparing for 2018 long before flipping the calendar to January. This includes forecasting the most promising precision technologies to increase revenue in the coming year. Precision Farming Dealer recently asked dealers to identify their best precision bets, and the results ranged from expanding service offerings to new product lines.