Topcon Agriculture is dedicated to developing innovative technology and solutions to help farmers around the world achieve greater profitability through efficiency and productivity.

Precision agriculture starts with precise placement of seed and fertilizer. And that’s where the Martin-Till Planting System can help your customers optimize their precision farming program in no-till conditions.

Founded in 1980, Dealer Information Systems Corp. (DIS) is the leading vendor of business management solutions to farm equipment dealerships in North America. DIS currently supports more than 2,500 dealership locations, supplying them with hardware, software, networking, data conversion, installation and training.

Talking to industry people about their thoughts on customer training, one response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”

Rabobank is forecasting that median Midwest corn farmers will be working with a margin of about 4% during the next 4-5 years. This is “unacceptable” and means they will need to increase their efficiency while continuing to cut costs, Kenneth Zuckerberg told attendees of the 2018 Precision Farming Dealer Summit in January.

Return on investment is often the most effective ammunition a precision salesperson can have when discussing a new product with a customer.