The “precision placement of chemicals” and “consistent application within a targeted coverage” area that Ken Giles spoke of 5 years ago is a reality today, and is often referred to as “site-specific management” or, in some cases, “variable-rate application.

The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.