The shifting nature of precision farming demands a foundation for employee commitment, yet the unique structure of any given dealership eliminates the possibility for any universal blueprint. Rarely does the perfect formula come from direct replication or an unhinged maverick move, but the best plans often fall somewhere in between.

Two precision specialists share the how and why of their recent success with selling tile plows and complementary technology to farm customers.

To complement the company’s computerized system for managing inventory and order history, Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., explains the company’s additional methods for tracking customer orders, service priority and specialist whereabouts.

Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., shares the company’s success using online outlets like eBay to expand customer reach and quickly sell used and traded-in precision products.