For years, Waupun Equipment, a 2-location dealership group in central Wisconsin, split their precision equipment responsibilities between two of its parts department employees.

Gellings Implement, a Case IH-New Holland dealership in Eden Wis., added precision farming to their single-location about 5 years ago. To help establish the dealership's new business, it began offering pre-season clinics to build a rapport with customers and build credibility.