The 2016 recipient of Precision Farming Dealer’s fourth annual Most Valuable Dealership is Hoober Inc. based in Intercourse, Pa.

For 9-store Case IH farm equipment dealer Hoober Inc., keeping customers up to date on the training necessary to use their current precision equipment and learn about new technology is an on-going process.

Internal communication and collaboration is the cornerstone of keeping a precision department productive. In this video, Tad Adams, precision farming specialist with Hoober Inc., discusses his personal learning curve and expectations for providing a high level of service to the dealership’s customers.

Supplementing hardware sales with additional revenue streams, both in and outside of agriculture, can provide frequent customer touch points and offer a competitive advantage. In this video, Marc Yoder, northern regional director of precision at Hoober Inc., discusses the dealership’s RTK network and how it has created non-ag revenue opportunities.

As a farm equipment dealer, understanding what role to play in delivery of data management service is key to capitalizing on revenue opportunities. In this video, Chris Morrison, precision farming specialist with Hoober Inc., explains the dealership’s approach to offering a tiered data management service plan and expansion plans with the packages.

Consistently billing for precision service is a necessity to developing sustainable revenue. In this video, Ian Watkins, precision farming specialist with Hoober Inc., shares why the dealership developed its Precision Ag Uptime service contracts and how they’ve helped strengthen business relationships with customers.

Demonstrating the value and performance of precision technology is an asset to attracting customers. In this video, Brian Lam, precision farming specialist with Hoober Inc., discusses the dealership’s motivation for building a mobile Case IH “scout” and provides a tour of the vehicle’s attention-getting features.

Having defined and abstract goals for the future is critical to growing profitability within a precision farming department. In this video, Scott Hoober, co-owner of Hoober Inc., shares his precision objectives for the dealership going forward to include ongoing integration of technology into machinery and partnerships to deliver data management service.

Nine-store Case IH dealer Hoober Inc. has moved its dealership in McAlisterville, Pa., to a larger facility in Mifflintown.

Members are representatives from diverse and leading precision dealerships from across the country, including past recipients of the publication's Most Valuable Dealership awards program.