One of the frequent observations I’ll hear from precision farming dealers is that customers rarely utilize the full potential of their technology after purchase. During demonstrations, dealers can showcase multiple features of a product or system, but once farmers get into the field — especially during planting and harvesting — they tend to focus on one, maybe two aspects of the technology.

How should precision farming dealers structure internships with local educational institutions and what benefits — both short and long term — should dealers see from these partnerships?

A database of compatible technology is designed to be a handy problem solving tool for dealers. It's an ongoing challenge for farm equipment dealers - getting one piece of machinery to electronically communicate with another - without losing functionality and performance.

Data management offers equipment dealers an opportunity to build on their farm technology business and create a new profit center.