I can assure you that in Agriculture, trends are every bit as present as they are in any other walk of life. Our challenge when it comes to being a technology group is that we are constantly looking at new gadgets, gizmos, and concepts. Some of them are obviously great new tools, some are sketchy, half-baked things doomed to failure, and some are questionable.

Field Analytics is the emerging buzz area of Precision Ag. It has existed for several years in many different forms and offerings, but never really gained a lot of momentum or a large following. And honestly, it’s because it is a challenging proposition to get correct.