With a personal and professional drive to collect, analyze and apply precision farming data, Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., has long sought a solution that provides valuable agronomic insight to farmers.

To explore their passion for agriculture, Kyle Schmit and two of his high school classmates founded Precision Point LLC, a precision farming product and services retailer in 2014 in Osmond, Neb. Collaborating with Farmers Business Network (FBN) this past March has taken their mission to help farmers do more with less and maximize precision practices on their operation to the next level.

Farmers Business Network (FBN), an independent farmer-to-farmer network, announced the launch of new technologies and services that expand the network’s agronomic intelligence, along with its FBN Direct platform and introduced first products for grain marketing.

At the Farm Progress Show in Boone, Iowa, Precision Farming Dealer editors caught up with Kelby Kleinsasser of Farmers Business Network to talk about their price transparency offering.

Founded a year ago, FBN plans to help farmers make better decisions about crops by analyzing weather and soil information, as well as other data gathered by sensor-laden farm equipment.