Last week, CNH and Farmers Edge, a Canadian-based decision ag developer, announced an exclusive strategic partnership to expand data management and agronomic solutions for Case IH and New Holland dealers. The agreement gives dealers access to the Farmers Edge FarmCommand platform.

As ag technology evolves to include more machine learning and automated functions, the threat of data theft and other cyber crimes is increasing.

Finding and retaining precision farming talent has long been a challenge for equipment dealers, as many look to expand or evolve the scope of their business. While recent years have seen a slowdown in hiring plans, dealers are planning to be more aggressive in adding precision specialists during the coming year.

Last week, data servicer Farmobile acquired the assets of Prime Meridian, a precision agriculture data management company out of Nevada, Mo. The move aims to utilize Prime Meridian’s advisors in data analysis and agronomy for Farmobile’s new data stewardship offering, DataServices.

If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business. For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.

Last month, I stopped by Nebraska Equipment, a Case IH dealer based in Seward, Neb., to discuss hiring in the precision industry with sales manager Kenny Pekarek. The timing of the visit was fitting, as the dealership was just one week into hiring its first precision intern, not coincidentally during the heart of planting season.

Last month, I traveled to Lincoln, Neb., to cover the Agricultural Electronics Foundation Plugfest event. For hours on end, developers from around the world tested their platforms for compatibility in a round-robin format, hoping to fix any underlying issues en route to eventually achieving ISOBUS certification.

As ag technology hardware and service providers continue to align, one of the latest collaborations was announced last week with Winnipeg-based Farmers Edge announcing a partnership with Raven Industries, based in Sioux Falls, S.D.

As planting ramps up after spring was slow to arrive in many parts of North America, farmers will be closely monitoring their early-season fertilizer applications to ensure crops get off to a strong start. Use of nitrogen stabilizers are a staple on some farms to prolong the effectiveness of spring-applied nutrients. But a new company is beta-testing a unique alternative to chemically-applied nitrogen inhibitors.

News broke last week that, it appears the mega-merger between Bayer and Monsanto will happen, creating another diverse giant in the ag industry. The Germany-based Bayer had launched data-driven platforms including xario and Zoner in recent years. But in an increasingly crowded data management service field, those brands got little if any attention in North America.