An evolving ISOBUS-certified equipment database and a new field diagnostic test could add sales and service value for dealers.

What impact, positive or negative, will the projected softening of the farm equipment market have on precision farming business at your dealership?

Relying on hardware sales alone could endanger sustainability of technology sales for farm equipment dealers. By all accounts, it’s been a prolonged period of profitability for precision farming dealers, built primarily on sales of hardware products. With disposable income, farm customers flocked to dealerships to add technology to their machinery.

Raven Industries' precision agriculture group, the Applied Technology Division (ATD), recently restructured and expanded its sales, business development, marketing and support group in an effort to improve the customer experience and create a more focused sales and service approach for each of their channels.

I’ll sometimes ask precision farming experts and dealers to dust off their crystal ball and predict what the future holds for technology.

Wisconsin farm equipment dealership to sell UAVs with eye toward offering service packages in the future.

Question: As precision farming dealers, what is your strategy for selling used precision equipment and how have these sales benefitted the dealership?