With more and more farm equipment coming equipped with precision technology, dealers need to adapt their sales strategy to include service plans and data management.

Alex Lundgren, product sales specialist with Ag Leader, provides and overview of the new Hydraulic Down Force 8-Section Control system which includes row-by-row sensing and a stress minimizing accumulator that prevents unnecessary stress on the planter row units.

Former Ag Leader product specialist and Newton, Iowa, farmer Will Cannon discusses the potential of newer precision technology including wireless data transfer and ISOBUS, along with the value of data management in strip-till.

Having the opportunity to attend dealer events lets me attach faces to the names of precision farming specialists who I may have only known as a voice on the phone or a through a series of email exchanges.

Frank Moore is a crop consultant and strip-tiller, who farms with his nephew, father and brother-in-law near Cresco, Iowa. As long time conservation-minded operators who grow almost 2,000 acres of corn and soybeans, they rely on precision farming equipment to plant, fertilize, spray and harvest their crops while minimizing soil and nutrient loss.

Will Cannon, Product Specialist for Seed Command at Ag Leader, Project Manager on Hydraulic Downforce, explains Ag Leader's new down force system.