Having the opportunity to host the winter meeting of the Independent Precision Ag Alliance at our home office in Brookfield, Wis., last winter, I wanted to make an impression on the dealers who made the trip to attend.

The annual Precision Farming Dealer Summit, held at the historic Galt House Hotel in Louisville, Ky., Jan. 8-9, drew a sold out crowd for the 3rd consecutive year.

With tighter farm incomes, being able to attract customers with affordable entry points into precision products has become more appealing for dealers. Applying lessons learned and shared by farm equipment dealers for remarketing used machinery is shaping the philosophy of Chris Winkelbauer, precision farming manager with Central Valley Co-op, based in York, Neb.

With tighter farm incomes, being able to attract customers with affordable entry points into precision products has become more appealing for dealers. Applying lessons learned and shared by farm equipment dealers for remarketing used machinery is shaping the philosophy of Chris Winkelbauer, precision farming manager with Central Valley Co-op, based in York, Neb.

Spending this week in Omaha, Neb., for our Dealerships Minds Summit event focused on remarketing used equipment, I thought about some of the challenges and opportunities dealers are seeing in this area on the precision side.

Frustration if often a byproduct of progress and as any precision specialist will tell you, helping customers integrate new technology into their operation comes with a hitch or two.