For a few years now, electric planter drives have been on the market. Not only have they been on the market, but they have been steadily growing market share.

As I look at the online footprint of Ag today, there is a trend that kind of ticks me off. There is a fair bit of complacency for what I am going to call the 3 “A’s” of modern Agriculture. Those three “A’s” are Agronomy, Acceptance, and Agvocacy.

Get managerial insight from 3 precision dealers on bankable billing practices, stocking essential technology and understanding the ROI of your precision team at the 3rd Precision Farming Dealer Summit in Louisville.

With 9 agronomy locations in the Texas Panhandle, the Dalhart-based co-op will now begin using FieldReveal.

With tighter farm incomes, being able to attract customers with affordable entry points into precision products has become more appealing for dealers. Applying lessons learned and shared by farm equipment dealers for remarketing used machinery is shaping the philosophy of Chris Winkelbauer, precision farming manager with Central Valley Co-op, based in York, Neb.

Four leading agribusinesses, Wheat Growers, Landus Cooperative, Central Valley Ag and WinField United, have signed a letter of intent to form a joint venture called FieldReveal.

Central Valley Ag co-operative (CVA) launched its precision agriculture department more than 20 years ago, turning agronomy from an aspect of their business into their calling card. CVA develops innovative, value-added, tailored solutions for growers that lead to lasting relationships with CVA’s customers.