While we officially welcomed the new year this week, dealers began preparing for 2018 long before flipping the calendar to January. This includes forecasting the most promising precision technologies to increase revenue in the coming year. Precision Farming Dealer recently asked dealers to identify their best precision bets, and the results ranged from expanding service offerings to new product lines.  

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Bryan Peterman, Integrated Solutions manager at Atlantic Tractor, who shares examples of the most challenging compatibility points of pain and how to transform these problems into profit for the dealership.

When Scott Meldrum became Van Wall Equipment’s Integrated Solutions manager, he had a goal — to make the precision farming department cash positive. At the top of his list was transitioning to a billable service model for precision farming services.

Restructuring precision farming responsibilities throughout the dealership helped streamline billing, accountability and efficiency for Layne Richins, Integrated Solutions Coordinator with Stotz Equipment. Richins is also the service manager at the in Casa Grande, Ariz., store and says centralizing precision support through the service department minimizes customer confusion and allows for quicker response times.

In today’s world, there are few frustrations that test the patience of people more than malfunctioning technology. We’ve grown so accustomed to the instant gratification provided by the handheld devices that have become essentially electronic appendages.

In today’s world, there are few frustrations that test the patience of people more than malfunctioning technology. We’ve grown so accustomed to the instant gratification provided by the handheld devices that have become essentially electronic appendages.

Ordway Boriack’s venture into precision farming is quite a bit different than most farmers.

Rolling more features like remote support into precision service packages can increase profit and ease burden on specialists.

When it comes to putting a price tag on precision service, dealers tell me they sometimes struggle with deciding on a dollar amount that ideally should boost the bottom line, but also avoid giving customers sticker shock.