Robert Blair owns and operates Three Canyon Farms in Kendrick, Idaho, and is considered a precision farming pioneer, incorporating progressive technology on his operation since 2004, to include remote sensing and Unmanned Aerial Vehicles. During this webinar, Blair shared experienced-based tips for improving customer service, dealer considerations to support new technology and what specialists should avoid when working with farmers. [To view any of our webinar replays, you must be logged in with a free user account.]

For most dealerships, the backbone of their precision farming business is hardware sales. But as more technology comes standard on farm equipment, and the market becomes increasingly saturated, dealers are realizing the need to diversify their precision business to remain profitable. [To view any of our webinar replays, you must be logged in with a free user account.]

Jason Pennycook, precision farming specialist with Johnson Tractor Inc., in Janesville, Wis., shares his strategies for selling implement guidance systems, some of the challenges to consider when targeting customers and future opportunities with the technology.