Confusion over the current and future role of Unmanned Aerial Vehicles (UAVs) in the ag industry persists and many dealers at this roundtable discussion struggled to see how this technology fits in their product mix.

Dealers often will go through every resource they have at the dealership before calling tech support as a last resort.

One of the top takeaways from dealers during the marketing roundtable was the importance of online marketing. Mediums like video and social media help keep dealers connected to their customers when they’re not at the dealership.

The "Bridging the Precision Gap" webinar series from Precision Farming Dealer and MapShots highlights dealers making the transition from strictly hardware sales to agronomic and data management service offerings. Watch Webinar #1 [To view any of our webinar replays, you must be logged in with a free user account.]

Now in it's fourth year, the annual program recognizes the organization demonstrating the best in sales, service and support of precision farming technology. Click here to nominate a dealer today.

To complement the company’s computerized system for managing inventory and order history, Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., explains the company’s additional methods for tracking customer orders, service priority and specialist whereabouts.