Meet the Market Changers

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Meet the Market Changers

Farmers Mutual Hail Insurance Company of Iowa

Farmers Mutual Hail has been protecting America’s farmers with innovative insurance products and solutions for over 125 years. FMH provides crop and farm & ranch insurance to protect farmers against the financial risks of weather, natural disasters and market fluctuation. In addition to federal crop insurance, they are one of the leading providers of supplemental products and technology solutions.
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Farmobile LLC

Farmobile is all about solving the “last mile problem.” That is, modern farm equipment produces a massive amount of data that rarely leaves the cab due to the costly, complex onboard computers available today.
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TruAG

TruAG is a family-owned company with roots in the family farm. TruAG is located in West Lafayette, Ind., and is a leading manufacturer of seed tenders, anhydrous bars, strip-till bars and strip-till row units. With state-of-the-art turn-key manufacturing equipment, TruAG can design, manufacture and assemble all of its products in-house, allowing for full control of the processes. Potential problems can be identified quickly and solutions implemented in a concise, cost-effective and timely manner.
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SOUCY Track

In 2005, Gilles Soucy, a farm owner himself, had the vision to adapt a track system to a farm vehicle. Convinced of the feasibility of this project and the outstanding tractor performance advantages it would bring about, he soon dedicated a team to this project. The Soucy group has more than 50 years of experience in rubber track manufacturing and has very diverse expertise. This is why Soucy Track has quickly become a leader in track systems for farm vehicles.
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RAM Mounts

Technological innovation within the agriculture industry has taken off at an unprecedented rate in recent years. What was once a rarity is now commonplace — such as seeing four or five displays in a single cab. While it can be difficult to keep up with technological innovations, RAM Mounts can help you build for the future.
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Straight Edge Precision

Straight Edge Precision is a new division of Botterill Sales, recently created to help provide a full set of solutions for customers dealing with water management. Botterill Sales became the sole distributor for Ditch Assist almost two years ago and introduced them to the water management business. Ditch Assist is the most simple and affordable machine control system on the market. As customers’ needs have diversified, so too have Ditch Assist’s capabilities. First we found that many customers who don’t have RTK guidance for their auto-steer systems were not willing to pay the upgrade costs to get the accuracy needed for machine control.
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AgDNA - Make Every Acre Count

For leading precision farming and equipment dealers, AgDNA provides private labeled Farm Management Software (FMS) solutions to increase engagement of your precision services and brand loyalty. Unlike other precision farming tools, AgDNA is branded for your dealership and works seamlessly with all major equipment manufacturers and third-party controllers to maximize results on every acre.
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SoilOptix Inc.

SoilOptix is “raising the bar” in the world of soil measurement. This exciting new technology is offering high resolution soil nutrient and textural map data. These maps can be a compliment to the various other data sets that are used to manage the in-field variability.
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Meet the Market Changers

HBS Systems Inc.

For over 30 years, HBS Systems has grown one dealership at a time to become the leading provider of dealership management software to agricultural, industrial and construction equipment dealers across North America. NetView, the company’s flagship dealership management application, was the first browser-based product introduced to the industry.
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