Benchmark Study

2018 Benchmark Study

Boosting Agronomic Revenue & Customer Retention

Scope and structure of billing out precision services continues to evolve as more dealers opt for agronomy-focused offerings and a per-acre charge.
The last few years have seen dealers transition service offerings — some with subtle shifts in scope of support options — and others with more dramatic expansions. With a goal of generating more recurring revenue, dealers are also looking to fill service voids for customers.
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PFDS Benchmark
2018 Benchmark Study

Positive Projections for Precision Revenue

Dealers report exceeding 2017 growth projections and two-thirds project measurable increases in 2018, with one-quarter forecasting jump of at least 8%.
If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business.
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Current Issue

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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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