A close working relationship between OEMs and their dealers results in success for the companies and their customers. Iowa-based independent precision dealer Youngblut Ag carries several lines of Yetter row cleaners, harvest equipment and closing wheels.

Precision Planting’s latest invention is a suite of tools for automating soil sampling and testing. This week the company announced the new tools for agronomists under the name Radicle Agronomics.

A recent whitepaper from the Assn. of Equipment Manufacturers (AEM) outlines 13 trends that could influence how food is produced — many of which hinge on adoption of precision agriculture technologies.

The growing practice of strip-till farming presents an opportunity for dealerships and their precision departments to establish authority and increase revenue. As the results of the 2022 Strip-Till Operational Practices Benchmark Study reveal, most strip-tillers are using and investing in precision.

AGCO is taking a retrofit first approach to autonomy and its tech stack. The OEM is designing technology that will fit farmers’ operations, which often include a mixed fleet and the need to improve efficiency without buying a brand new machine.

John Deere is sizing the addressable market from its technology offerings to be an incremental $150 billion. The addressable market includes potential savings on herbicides and fertilizers, improved yields and fewer labor expenses.

Both CNH Industrial and John Deere consider their technology stack, the set of technologies stacked together to build an application, central to their companies’ strategies for growth. Today, we’re comparing the two OEMs’ high-level explanations of their tech stacks.

This week's Technology Corner takes a closer look at how autonomy and digitization play into John Deere’s overall strategy and revenue growth — based on comments from the company’s recent reports and investor calls.