Sentera announced new additions to its small, lightweight high precision single sensor product family. The new High-Precision NDVI Single and High-Precision NDRE Single utilize patent-pending technology to improve spectral band separation and generate more accurate vegetation index measurements.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Hannah Long, marketing manager at 4 Rivers Equipment, to share keys and difficulties to effectively communicating a consistent marketing message for a precision department and why simplicity is a proven path to connecting with customers.

Swift Navigation, a San Francisco-based startup building centimeter-accurate GPS technology to power a world of autonomous vehicles, in conjunction with Carnegie Robotics LLC (CRL), a robotic components and systems producer, announced their first joint product, Duro, a ruggedized version of Swift Navigation's flagship Piksi Multi dual-frequency RTK GNSS receiver.

Headquartered in Bellefonte, Penn., ZedX’s expertise lies in the development of agronomic weather, crop and pest models that rapidly translate data into insights for more efficient agricultural production.

By integrating high-precision navigation RTK receiver and software, the AG960 AutoSteer System makes agricultural machines operate in accordance with the pre-set planning path achievable.

Known for its patented zone-based precision technology, MZB Technologies will now offer grid mapping capabilities.

senseFly, a global producer of mapping drones, announced senseFly Corridor, a new platform enhancement that simplifies the drone (UAS) mapping of linear infrastructure and sites. senseFly Corridor will debut on May 8 at AUVSI Xponential in Dallas.

Dealers voice both disappointment and relief to the termination of Deere's planned acquisition of Precision Planting and discuss the impact the outcome could have on their businesses going forward.

Two agreements related to Deere’s purchase of Precision Planting will also be terminated, including the digital collaboration agreement between Deere and The Climate Corp., a division of Monsanto. Also ending is an agreement that would have allowed Ag Leader to expand access to and distribution of certain Precision Planting products and technologies.

The most viewed item this month was on the sprayer systems and came to us from Keith Byerly, Advanced Cropping Systems (ACS) manager with Central Valley Ag.