Proactively preparing customers for peak season is the objective of many precision farming specialists. Jeremy Wilson, technology specialist with Crop IMS and a farmer near Olney, Ill., shares his experience-based advice for developing a trusted advisor dynamic.

To help growers monitor, adjust and learn from the performance of their planter or sprayer while it moves through the field, the company has introduced the new John Deere Connect Mobile App.

At the 2017 National Farm Machinery Show, Veris Technologies unveiled a new line of on-the-go soil sensors that easily mount to planters and tillage tools. The I Series (implement-mounted) sensors were developed to help growers and consultants precisely map and manage soil variability while performing other field operations.

Garden City Co-op (GCC), through a retailer agreement, has been using MZB Technologies as their precision ag platform for a year. Thanks to the success of the program and continued area growth, GCC has now been added as a regional mapping center.

Fully autonomous vehicles in agriculture are likely still several years away, but there also may be a simpler, more efficient pathway to extending the life of farm machinery, while also improving performance.

Trimble announced financial results for the fourth quarter and fiscal year end 2016 results.

AgLaunch continues to expand its farm-centric innovation platform to accelerate the process of bringing new ideas into agriculture. The organization offers a one-stop shop for researchers, farmers, logistic providers, processors, non-profits, investors and corporate partners to help validate and grow new ideas in the agricultural space.

Jeff Herrold farms with his brother, Paul, on Herrold Farms near Wanatah, Ind. While they are no strangers to precision farming practices, Jeff says he certainly would like to leverage the data they have collected to better manage inputs and improve yields.