Let’s face it: Today’s world can easily cause information overload. When equipment dealers develop marketing strategies, they’re still categorizing media as traditional and digital. Marketing has become multi-screened, and media channels are becoming intertwined.

West Hills College Coalinga’s Farm of the Future will welcome a new instructor this summer, as Terry Brase joins the staff.

Purdue University announced today that it has joined the Agricultural Data Coalition (ADC), a group recently formed to build a national repository where farmers can safely store and manage their farm's production information.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Steve Cubbage, president of Record Harvest, to offer his take on the state of data management services in agriculture and what dealers should keep in mind when developing this part of their precision business.

FIGARO, an EU-funded international project focused on developing the new precision agriculture Decision Support System (DSS) to improve irrigation management for increasing water productivity, will unveil the world’s most advanced precision irrigation at a partners’ meeting which will take place in Kavalla, Greece, June 1-2, 2016.

Intuicom announced today the naming of Peter Miller as the company's Chief Technology Officer (CTO).

SST Software and Iteris, Inc., have entered into a content partnership agreement to deliver ClearAg agronomic information to SST users. The partnership will integrate real-time weather insights to help SST users improve operational performance and decision-making.

To manage big data, build partnerships among private and public institutions and use data to improve the quality of life the National Science Foundation (NSF) announced a coordinated initiative last November.