"You can't manage what you don't measure!" is a phrase attributed to both Peter Drucker and W. Edwards Deming (Brynjolfsson and McAfee 2012). This phrase is as applicable to farmers as it is to managers at Toyota or Amazon.

HarvestMaster, provider of ag data collection solutions, has introduced a new field applicator that applies various treatments to specific field plots, reducing error and improving productivity.

One company is seeking to combine the comfort of face-to-face interaction with the convenience of remote service. Iowa-based AgriSync recently launched a mobile app that allows retailers and farmers to visually communicate remotely in a real-time video support session.

The service evolved from the precision agronomy solution that was acquired in April 2015 from AgJunction's Cloud Services division.