Precision agriculture is an evolving process that's going even more high-tech. Prescription agriculture is just starting, and the technology is reaching down into the food people eat.

We share the feedback from Mark Foster, ag division manager for Birkey’s Farm Store, based in Bloomington, Ill. Birkey’s Farm Store was the focus of Farm Equipment magazine’s first “Dealership Minds” special coverage in 2011.

Interconnectivity Conference has announced its list of speakers. The speakers will provide insight into the new world of agricultural interconnectivity during the three day event, which kicks off with a keynote presentation at the evening reception by Kip and Kyle Tom, followed by two full days of educational sessions.

Hemisphere GPS, a designer and manufacturer of advanced GPS products, has completed the acquisition of all of the assets and operations of AgJunction from GVM, Inc.

Harlan Little, Leica Geosystems’ agricultural business manager for North America, answers: You're on an airplane and a passenger asks. "what do you do?" How do you define "precision farming?”

In this video, Josh Skanderup from Raven Industries discusses the influence dealers have on implementing precision farming technology.

You're on an airplane and a passenger asks, "What do you do?" How do you define "precision farming?"

Jason Beres and Kurtis Sanguin of Farm & Garden Centre, Saskatoon, SK, give their perspective on how precision farming technology is changing the way they do business with their customers. We caught up with them during Agri-Trend's 2011 Farm Forum event in Saskatoon.

Hemisphere GPS has announced that it is entering the emerging data services market in precision agriculture with a purchase agreement to acquire the assets and operations of AgJunction from GVM, Inc. AgJunction, in State College, Pa., provides a cloud-based data management software platform and wireless hardware to precision agriculture retailers and growers.

In 2012, Pioneer is introducing FIT Studio, which includes multi-year yield maps and more analysis tools.