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Turning Data Into Efficiency to Boost Your Precision Business

Precision Farming Specialist Jason Pennycook and Precision Ag Manager Layne Richins talk about their success in using data to improve their precision business.

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?


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Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.
Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability.
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MOISTURE MONITOR in field
What Farmers Want From You

Data & Technology Drive Decision Making Process

Gathering data, keeping tabs on weather and more help Saskatchewan farmer Jake Leguee improve crop performance and farm profitability.
"I can watch my crop roots grow on my cell phone. Not literally, but I can tell you exactly what depth crops have rooted to in fields where we have installed weather stations with moisture probes," says Saskatchewan farmer Jake Leguee.
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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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