Product Innovations

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Meet the Market Changers

Straight Edge Precision

Straight Edge Precision is a new division of Botterill Sales, recently created to help provide a full set of solutions for customers dealing with water management. Botterill Sales became the sole distributor for Ditch Assist almost two years ago and introduced them to the water management business. Ditch Assist is the most simple and affordable machine control system on the market. As customers’ needs have diversified, so too have Ditch Assist’s capabilities. First we found that many customers who don’t have RTK guidance for their auto-steer systems were not willing to pay the upgrade costs to get the accuracy needed for machine control.
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Meet the Market Changers

AgDNA - Make Every Acre Count

For leading precision farming and equipment dealers, AgDNA provides private labeled Farm Management Software (FMS) solutions to increase engagement of your precision services and brand loyalty. Unlike other precision farming tools, AgDNA is branded for your dealership and works seamlessly with all major equipment manufacturers and third-party controllers to maximize results on every acre.
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Meet the Market Changers

SoilOptix Inc.

SoilOptix is “raising the bar” in the world of soil measurement. This exciting new technology is offering high resolution soil nutrient and textural map data. These maps can be a compliment to the various other data sets that are used to manage the in-field variability.
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Meet the Market Changers

HBS Systems Inc.

For over 30 years, HBS Systems has grown one dealership at a time to become the leading provider of dealership management software to agricultural, industrial and construction equipment dealers across North America. NetView, the company’s flagship dealership management application, was the first browser-based product introduced to the industry.
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AeroVironment

Since AeroVironment’s beginnings more than 40 years ago, our scientists and engineers have sought innovative solutions to many of our most difficult security, energy and infrastructure management challenges. But as remarkable as our products are, it’s the actionable intelligence we provide our customers that most clearly defines our company.
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Meet the Market Changers

Dealer Information Systems Corp.

Founded in 1980, Dealer Information Systems Corp. (DIS) is the leading vendor of business management solutions to farm equipment dealerships in North America. DIS currently supports more than 2,500 dealership locations, supplying them with hardware, software, networking, data conversion, installation and training.
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Zircotec to Help Develop Low Carbon Heavy Vehicle Technologies

Zircotec is part of a consortium of major UK Automotive suppliers to be awarded funding through the Advanced Propulsion Centre to develop viable and cost-effective gas-fueled off-highway vehicle technologies.  The consortium’s focus is to improve the performance, autonomy and efficiency of a low carbon agricultural tractor concept using an engine fueled by natural gas or bio-gas instead of diesel.
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Current Issue

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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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