John Mishler, tactical marketing manager for John Deere, discusses features of the new 4640 universal display, new 4640 universal display with extended Gen 4 monitor. Basic entry point cost for the 4640s, offered with 1 or 5 subscriptions, is about half the cost of GreenStar 2630 systems.

Dealerships tend to be adept at selling — whether it’s machinery, parts or service. But talking with precision farming managers, one area that is often an afterthought in their department is the need to sell themselves.

With accessibility to the Galileo constellation, users now have visibility to more satellites, which can be advantageous for extreme latitudinal positions or in environments where line-of-sight may be limited.

The system enables customers to use applications, including AutoTrac, documentation and section control, in a portable display that has the latest internal components, design and user interface.

New technology, Combine Advisor incorporates seven technologies to help operators set, optimize and automate the combine for the most effective harvesting performance based on their crop and field conditions.

With the rapid evolution of technology, it's not always easy for precision dealers to catch their breath. However, a time may be coming when the precision industry takes stock of where it is and where it needs to go.

By integrating high-precision navigation RTK receiver and software, the AG960 AutoSteer System makes agricultural machines operate in accordance with the pre-set planning path achievable.

senseFly, a global producer of mapping drones, announced senseFly Corridor, a new platform enhancement that simplifies the drone (UAS) mapping of linear infrastructure and sites. senseFly Corridor will debut on May 8 at AUVSI Xponential in Dallas.

Topcon Agriculture showcased a suite of new technology at SIMA 2017, including its X35 console, AES 35 electric steering subsystem and Athene ECU for spreader control.

It’s no secret that in recent years more dealerships — either by choice or by directive — are incorporating agronomic services into their businesses. Those who have been receptive to adding prescriptive farming options to complement machinery and component sales, have gradually been able to gain traction with customers.