Product Innovations

Future of Soil Sensing Technology

Sensors that measure a variety of essential soil properties on the go are being developed. These sensors can be used either to control variable rate application equipment in real-time or in conjunction with a Global Positioning System (GPS) to generate field maps of particular soil properties.
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What Farmers Want From You

Seeking Guidance When Researching New Technology

Ron Peterson, who farms 2,400 acres of corn and soybeans near Gilbert, Iowa, started using precision farming equipment in the 1990s with a yield monitor and hasn’t looked back. However, he remains skeptical about adopting new kid-on-the-block technology until he’s convinced it can pay its way.
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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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