GPS guidance, variable-rate seeding and other precision practices have provided Ohio’s Brian Watkins with a 145% return on investment.

The chief economist for Deere & Co. will review historical developments in agriculture and give his insight into what could lie ahead for the industry during Purdue University’s James C. Snyder Memorial Lecture April 11.

Implement guidance systems have risen in popularity in recent years and ProTrakker has seen an increase in customer demand because of it.

To more quickly disseminate timely precision farming news, the editors of Precision Farming Dealer are pleased to announce the launch of the publication’s Daily Update.

Novariant, Inc and Leica Geosystems have announced their joint partnership for the development of Leica Geosystems’ latest steering system, the SteerDirect ES PLUS.

Topcon Precision Agriculture announces the promotions of Michael Bourke to the position of vice president, sales, and Michael Gomes to vice president, business development.

What impact, positive or negative, will the projected softening of the farm equipment market have on precision farming business at your dealership?

Relying on hardware sales alone could endanger sustainability of technology sales for farm equipment dealers. By all accounts, it’s been a prolonged period of profitability for precision farming dealers, built primarily on sales of hardware products. With disposable income, farm customers flocked to dealerships to add technology to their machinery.

Lake Region State College didn’t wait for Grand Forks to be named one of six national unmanned aircraft systems test sites last week before launching its own UAS curriculum.