The 2021 recipient of Precision Farming Dealer’s 9th annual Most Valuable Dealership is Van Wall Equipment, based in Perry, Iowa.

The Precision Farming Dealer 2020 Benchmark Study showed several shifts in dealers’ expectations for their future revenue. Topping the list of revenue sources considered important for growth was application technology hardware, reversing its 3-year downward trend.

Precision agriculture allows producers and their trusted partners an excellent way to add production value through the collection of clean, calibrated data. The rubber meets the road when agronomic intelligence is combined with equipment data to create unique, informed management solutions for each farm customer.

Problem solving is often the linchpin of a dealership’s precision farming business. The last couple of years have tested the abilities of precision teams to overcome ongoing economic — and more recently — social challenges to maintain, if not grow revenue.