Setting up an annual phone support service plan allows Nathan Zimmerman, precision farming manager with A.C. McCartney Equipment in Wataga, Ill., to capitalize on drive-time customer conversations and lay the foundation for a sustainable source of revenue for the dealership.

Multitasking was the name of the game while riding along with Nathan Zimmerman, precision farming manager for A.C. McCartney, for our latest Day in the Cab profile. With the sun finally breaking winter’s gloom and temperatures in the mid-60s, spring had taken root in northern Illinois, making area farmers anxious to get in the field.

Alongside the benefits of evolving technology and increasingly in-depth data collection, come increased risks that can create tension between dealers and their customers. To allay potential customer concerns, dealers and manufacturers must answer these questions: Who owns the data? Who can access it today and in the future?