Tesla has been a shock to the consumer car system, and it’s worth considering how Tesla created those shockwaves, including whether they are relevant to agriculture.

In his Upstream Ag Insights - July 24th edition, Shane Thomas analyst says if we were to ever see products — like The Weed Seed Destroyer — become mainstream on combines, it could significantly help lower the tolerance for weed seed escapes in a specific area.

We have a lack of gamification in agriculture that could drive dopamine hits and a competitive urge to engage.

John Deere's shift to recurring revenue is an area that continues to interest me. I wrote on automation and the SaaS (software as a service) dynamic in August 2021 and when highlighting the John Deere 2021 Annual Report in March, which has been the most-read analysis I have written this year.