Articles by Dan Crummett

Future Farming Success Hinges on Customer Relationships

Indiana farmer Jason Mauck looks to vertical integration as well as technical innovation to cut costs and boost per-acre bottom line returns for his economic resiliency through 2030.
With principal involvement in three busy agricultural enterprises, Jason Mauck, 40, has to be constantly thinking, planning and doing to keep all the balls in the air as he juggles traditional family farm management, off-farm agronomic innovation, and the headaches and highs of innovating a new direct-marketing meat business.
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Autonomy Report

Weighing the Viability of an Autonomous Future

As robotics, AI and autonomous technology continue to evolve, manufacturers, dealers and customers weigh in on what an autonomous future for ag looks like, and what it will take to get there.
While many claim the Industrial Revolution is history, supplanted by the so-called “Digital Age” or “Information Age,” commercial agriculture seems to be thriving while simultaneously in both eras.
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Autonomy Report

Dealer Perspective: Concerns About & Customer Interest in Autonomous Farm Machinery

Dealers weigh in on how likely their customers are to purchase autonomous farm equipment in the next 10 years.
Of the dealers queried, nearly 60% shared their customers would fall into the “likely” or “very likely” category of interest in autonomous farm machinery. They estimate 20% would be unlikely to have an interest and 20% uncommitted or “neutral” in their interest level.
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Leveraging Data to Control Costs, Improve Outputs

From cutting inputs and “right sizing” equipment to building new customer bases and revenue streams, Mitchell Hora says analyzing a farm’s data will help improve bottom-line decision making.
Mitchell Hora says increasing reliance on bottom line profitability and data driven decisions will be the key that helps him survive and thrive in the future.
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Adding ‘Agronomic Intelligence’ to Enhance Iron Efficiency & Customer Relationships

Two precision ag managers dissect the dynamics of a successful agronomic partnership plan with farmers with dealership revenue objectives in mind.
As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
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