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Mike Lessiter
Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.
Contact: mlessiter@lessitermedia.com
Contact: mlessiter@lessitermedia.com
ARTICLES
Creating Precision Service Plans: Makes & Misses
With less equipment being rolled, precision service plan sales could see a shot in the arm. These dealers share their advice for getting them in place.
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Top Articles
- Premier Equipment Expands John Deere Dealership Through Acquisition of Hutchinson Farm Supply of Stouffville, Ontario
- Ag Express Electronics Names Industry Veteran COO
- Precision Farming Dealer's Best of the Web: Dec. 18, 2024
- Rantizo Hires New Vice President of Sales
- AEM and CEMA Strengthen Cooperation on Advocacy and Regulatory Efforts for the Ag Equipment Industry
Current Issue
Precision Farming Dealer
- Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
- Catching Timebombs & Building Credibility with Maintenance Visits
- Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
Catching Timebombs & Building Credibility with Maintenance Visits
Training Playbook: Redefine Roles & ‘Mainstream’ Precision Technology
Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
Must Read Free Eguides
Download these helpful knowledge building tools
- 33 Bankable Strategies for Billing Precision Service
- Making the Precision Basics Even Better with Implement Guidance
- Essentials of Measuring Customer Experience
- 7 Essential Components to Providing Effective Remote Support
Videos
3 Person Team Finds Winning Precision Formula for Single Store Dealer
This week, we’re catching up with the precision team at Eis Implement, a John Deere dealer in Two Rivers, Wis. The leaders of the department give us the inside scoop on what it takes for a precision team to be successful at a single store dealership.
Top Directory Listings
Ivy Tech Community College, Lafayette Campus
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Lake Region State College - Dakota Precision Ag Center
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag Precision Ag Solutions
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.