One Deere dealer executive told Precision Farming Dealer the last time they heard about the Volocopter drone collaboration from John Deere was in early 2020 and that there have been no updates from John Deere since.

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?