Precision Farming Dealer
- Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
- Catching Timebombs & Building Credibility with Maintenance Visits
- Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
Jack Zemlicka, Technology Editor
Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series (see past "Day in the Cab" stories), I've come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.
The ability to relate to farm customers, understand their concerns, patiently solve their problems and even share in their frustrations are traits that define a successful precision farming dealer. Riding along with Jason Pennycook, precision farming specialist with Johnson Tractor, for this installment of our Day in the Cab series, it didn’t take long to realize he embodies the qualities and character of someone born to work in agriculture.
The ability to relate to farm customers, understand their concerns, patiently solve their problems and even share in their frustrations are traits that define a successful precision farming dealer.