Noah Newman, Associate Editor
West Enterprises’ 2-man operation leverages expertise & experience to build strong relationships with farmers.
Precision specialists often wear many hats — service technician, salesperson, business owner, farmer. The list goes on and on.
Bruce West barely has enough closet space for the number of hats (and capes) he wears as owner of West Enterprises, an independent precision ag hardware and software dealer in Erie, Ill.
“We’re a small company — it’s me, one other full-time employee and my wife who sometimes helps out with the books,” Bruce says. “Not only am I in sales and service, but I also handle business and inventory management, cashflow and even human resources. You get to see all aspects of the business when you’re a small company.”
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This week, we’re catching up with the precision team at Eis Implement, a John Deere dealer in Two Rivers, Wis. The leaders of the department give us the inside scoop on what it takes for a precision team to be successful at a single store dealership.
