Precision Farming Dealer
- Slashing Inputs & Boosting Connectivity with New Precision Technology
- Selling the Future: A Precision Ag Leader’s Playbook for New Tech
- What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
Noah Newman, Associate Editor
Join Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan., as he tackles the height of planting season. Born, who’s a farmer himself, explains how his role has changed drastically since he entered the precision farming world about 15 years ago.
Born also touches on why precision technology is becoming more widespread on smaller acreage farms, gives us the scoop on how JDLink has been a game-changer for the dealership, discusses the importance of training every department on new technology and shares his thoughts on how autonomy and AI will impact customers in the next 5 years.