The opportunity to demo a piece of technology with a new customer can open the door to a long-term business relationship. Eric Hagenow, precision farming specialist with Eis Implement in Two Rivers, Wis., discusses how the dealership has been able to forge lasting sales and service opportunities through well-executed on-farm technology demonstrations.

With customers operating a variety of equipment brands, Eric Hagenow, precision farming specialist with Eis Implement, stresses the importance of having a broad knowledge base when it comes to technology, especially during the busiest times of year.

As a single-store John Deere dealership with 2 precision specialists, Eis Implement prides itself on efficiency. Eric Hagenow, precision farming specialist, shares how he proactively plans aspects of each day and also opportunities to improve customer service in the future.

In the heat of planting, efficiency is key and making sure customers are comfortable in the field. Eric Hagenow, precision farming specialist with Eis Implement in Two Rivers, Wis., details his approach to ensuring farmers are satisfied with service and in-field support.