There are likely more people than ever looking toward the future — pick your reason right now — but the reality is it will be here before we know it. This can be both a paralyzing and comforting thought for farm equipment dealerships.

This past year, perhaps even more so than the last few, solutions were in high demand on farms, serving as a reminder for some dealerships and waking others to the significance of selling and supporting a systematic approach to ag technology.

Jim Henderson, executive partner with Exemplary Innovations Group, to deliver keynote dinner presentation at 5th Precision Farming Dealer Summit in St. Louis.

In this episode of the Precision Farming Dealer podcast, we share excerpts from my conversation with Jim Henderson, executive partner with The Exemplary Group, where he shares insight into how dealers can embrace a shifting precision business model.

Even in a challenging ag economy, dealerships are looking for opportunities which can strengthen the business for the future. Acquisitions and consolidation have long been a part of the farm equipment industry. But collaborations and partnerships, especially on the precision farming side, could be key in further developing this side of the business for dealers.