During the 2025 National No-Tillage Conference welcome reception earlier this month, I was fortunate enough to listen in on a conversation that made me put down my Miller Lite and tacos.

For most dealerships, the backbone of their precision farming business is hardware sales. But as more technology comes standard on farm equipment, and the market becomes increasingly saturated, dealers are realizing the need to diversify their precision business to remain profitable. [To view any of our webinar replays, you must be logged in with a free user account.]