Talking with farmers, there seems to be a distinct divide between those who are embracing the big data revolution and those who are skeptical of it. One farmer colorfully likened the risk of independent companies or government agencies accessing his data without permission as “a sign of the apocalypse.”

A coalition of major farm organizations and agriculture technology providers (ATPs) today announced an agreement on data privacy and security principles that will encourage the use and development of a full range of innovative, technology-driven tools and services to boost the productivity, efficiency and profitability of American agriculture.

Ask your precision technology provider these questions to ensure you know your data is secure.

Precision agriculture is evolving from the hardware side to data management.

The Open Ag Data Alliance (OADA) launched its organization to develop protocols and create security and privacy working groups that collaborate with other stakeholders to ensure farmer peace of mind regarding the protection and use of their data across a broad range of business policies and practices.

Dealers could improve efficiency as informational bridges with Deere’s new Wireless Data Transfer system.