Asking dealers to dust off their crystal ball and predict where they want their precision business to be in 3, 5 or 10 years, the most common answer is “profitable.” But following up with a question on how they will accomplish that goal and there is nothing close to a consensus answer.

Based on my conversations with dealers during the last few months, some have learned hard economic lessons due to an inability or unwillingness to arm themselves with the tools, training or talent to change with the times.