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2020 BENCHMARK STUDY

Precision Outlook: Dealers Shift Focus to Application Hardware, Maintain Need for Training

Training for staff and customers as well as application technology hardware came in as dealers’ top priorities for the future of their businesses

By Ben Thorpe posted on July 9, 2020 | Posted in Precision Sales, Service & Support, Data Management

The Precision Farming Dealer 2020 Benchmark Study showed several shifts in dealers’ expectations for their future revenue. Topping the list of revenue sources considered important for growth was application technology hardware, reversing its 3-year downward trend.

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Precision Farming Dealer

Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
Catching Timebombs & Building Credibility with Maintenance Visits
Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment

Catching Timebombs & Building Credibility with Maintenance Visits

Training Playbook: Redefine Roles & ‘Mainstream’ Precision Technology

Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment

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[Technology Corner] Technology Adoption Barrier: ‘Purse Strings Have Tightened’

Last week, I shadowed Dave Thompson in Amboy, Ill. He’s a precision farming specialist with Case IH dealer Johnson Tractor. He tells me most of his customers were done with harvest by the middle of October.

Top Directory Listings

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.