Even though a lot a data is available, not every farmer can access the data and feed them into reliable decision-making tools. Data sharing initiatives, cooperatives and platforms between farmers could help, and could be promoted by establishing data sharing standards that bolster data aggregation while protecting individual privacy.

With the integration of visorPRO.ai, Mazergroup is set to redefine how they approach customer care and technical support in their dealership.

Nathan Faleide identified the "top 10 things coming in Ag Tech in '23," in the latest edition of his Easy Observations in Agriculture column. Here are some highlights from his list.

It’s important to remember, though, that the road to AI and complete machine autonomy is a long one. “Completely replacing a human is pretty hard to do - today,” said Michael Gomes, vice president of business development for Agriculture at Topcon. Along the journey toward AI, several important steps can be taken that can have a profound effect on the way food is produced.

Asking dealers to dust off their crystal ball and predict where they want their precision business to be in 3, 5 or 10 years, the most common answer is “profitable.” But following up with a question on how they will accomplish that goal and there is nothing close to a consensus answer.