Bryan Fehr, manager of Jenner Precision in Fairbury, Ill., and the owners of Jenner Ag view customer relationships like a marriage. Fehr shares the philosophy behind the company’s customer relationships and sales.

By splitting precision service and precision sales into two different roles, Jenner Precision, based in Fairbury, Ill., is battling precision technician burnout and experiencing a sales advantage over dealers who are also farmers. Nate Kelson, precision ag advisor at Jenner Precision, explains the advantages of the company’s sales and service structure, and how the two departments work together.

Jenner Precision uses the acronym “Bridge 4 Rise” to remind its employees of the company’s core values. Bryan Fehr, manager of Jenner Precision in Fairbury, Ill., explains the meaning and the practical applications of each value.

The Great Game of Business is a structured open-book business strategy that gets employees at every level involved in the success of the company and requires complete transparency. Bryan Fehr, manager of Jenner Precision in Fairbury, Ill., and Nate Kelson, precision ag advisor at Jenner Precision, explain how the company puts this management style into practice and how it’s resulted in more engaged employees and better business.