Items Tagged with 'FIRA USA'

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West Coast Dealer Focuses On Technology, Improving Farmers' Efficiency

How Coastal Tractor has embraced technological advancements in fast-moving industry
Jake Rianda says customers are going to go where they can get their data, and whether it’s yield data or in-season agronomic data, he believes farmers will eventually gravitate toward dealers who can provide the information that can show them how efficient or inefficient their operation is.
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Ag Robotics Event FIRA USA Coming to Fresno in October

The Far West Equipment Dealers Assn. is partnering with World FIRA on the inaugural U.S. event.

The Far West Equipment Dealers Assn. is partnering with World FIRA for FIRA USA in Fresno, Calif., Oct. 18-20, 2022. FIRA USA 2022 will bring together specialty crop growers, robot manufacturers, industrials, academics, technologists, startups and investors for 3 days of problem-solving, decision making and planning. 



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