Phone and electronic surveys allow dealers to obtain actionable insights from tools including metric analytics, reporting, issue escalation, and lead generation.

Chad Godsey works both sides of the precision agriculture fence. He helps his father, Don, and brother, Ryan, on their 3,000-acre Godsey Farm & Ranch near Wray, Colo. He also offers agronomic services, specializing in variable-rate seed and fertility mapping and farm-based yield trials through Godsey Precision Ag.