This 2-day, dealer-only experience will deliver insight into how successful OEM and independent North American retailers are implementing actionable, revenue-generating precision farming programs.

Absent a dedicated precision specialist, one 3-store farm equipment dealer in Illinois is successfully relying on service techs to support technology.

Relying on hardware sales alone could endanger sustainability of technology sales for farm equipment dealers. By all accounts, it’s been a prolonged period of profitability for precision farming dealers, built primarily on sales of hardware products. With disposable income, farm customers flocked to dealerships to add technology to their machinery.